There’s a lot of great insights to dig into – so let’s check out the top Affiliate Marketing niches in 2023
- Health and Fitness
- Online Education
- Dental Health
- Women’s Health
- Spirituality, New Age, & Alternative Beliefs
- Marriage & Relationships
- Green Products & Alternative Energy
- E-business and E-marketing
- Make Money Online and E-biz
- Home & Garden
1) Health and Fitness
There’s an obvious reason: most gyms closed their doors due to the pandemic, but people still wanted to get in shape.
Many of those interested health and fitness buyers have turned to the web to keep up with their goals.
It’s easy to assume that this niche is just about helping people lose weight, but there’s a lot more to it than just weight loss! We see successful offers on everything from back pain relief to stretching exercises.
Lastly, understand that you don’t have to be some kind of fitness guru or influencer to enter the health and fitness niche. As long as you can get to know a particular demographic and effectively market them a solution for their pain points, you can make a lot of money and build a great business as an affiliate marketer.
Next Steps for Health and Fitness Affiliates
It seems like affiliates can do no wrong with dietary supplements! This is a niche encompassing fat burning, general weight loss, blood sugar support, muscle growth, and a whole lot more.
Here are a few reasons why supplements do so well in affiliate marketing:
- They have strong margins built-in, which allows top affiliates the ability to promote them using paid media like Facebook or native.
- The average payout value for many supplements s in the triple digits ($100+), which means decent profits upfront without hoping for rebills.
- There’s always going to be demand for supplements from people looking to get healthier or lose weight.
2) Online Education
More people have been getting comfortable with online learning and distance education over the past decade, and the pandemic simply accelerated this trend. As one of our clients puts it, the pandemic “brought us three or four years into the future” in the realm of ecommerce.
Another important point to consider with courses is that they can be digital products, physical products, or a hybrid digital offer with a physical product.
If your business involves teaching people something – on YouTube videos or a blog, for example – online courses are a fantastic affiliate marketing niche to monetize your content.
Next Steps for Online Education Affiliates
There are a lot of people making good money promoting online education offers.
So, you can approach it one of two ways:
- Build an audience around a specific demographic, like young men ages 18-35, and then find online education offers that would be interesting to that group (such as crypto or MMO).
- Pick a niche of online education offers (such as languages, self-help, or arts & entertainment) to build your business around.
Why did this happen? Because people transitioned both their work and personal lives online – businesses shifted from in-person to ecommerce, and workers shifted from in-person to working from home. And when everyone had to stay inside, they used their desktop computers a lot more.
3) Dental Health
Health products are often lumped all together in one niche, but health and fitness is such a big category that even the dental health sub-niche is a massive category in its own right.
That’s because the dental health space offers lower competition, but still enjoys strong demand and healthy margins.
Next up is the survival (aka prepper or doomsday) niche. This product category is intended for consumers who want to be prepared for everything from natural disasters and wars to market crashes or resource shortages.
Survival products tend to resonate with people who want to protect their loved ones. And the timing for survival couldn’t be better, thanks to COVID-19, inflation, and geopolitical conflicts. You can bet there’s a big survival market right now.
In terms of demographics, survival audiences tend to lean more conservative, so survival offers pair well with related political products.
5) Women’s Health
Are you aware of the MAJOR market for women interested in health and wellness (particularly women aged 40+)?
Older women are a great audience because:
- They tend to have more disposable income
- They have (or are worried about) a range of age-related issues
- They are surprisingly reachable on most online channels
Aside from the obvious weight loss category, there are several other popular product categories that women are interested in, including cellulite, flexibility, osteoporosis, pelvic floor, yeast infections, and fibroids.
Want to get into women’s health products? You can expect the best results on channels like paid ads, email, and blog.
6) Spirituality, New Age, and Alternative Beliefs
There’s a lot of money to be made in the spirituality, new age, and alternative beliefs niche. This broad category that pulls together a lot of different sub-niches, including tarot, astrology, psychics, hypnosis, and Law of Attraction.
People have always been drawn to the mystical, especially if it’s all about them and their abundant future! In some ways, this niche slightly overlaps with the self-help niche, but with a mysterious tilt to it – products are positioned as predicting (or attracting) a positive life outcome, such as love, financial abundance, or self-actualization.
7) Marriage & Relationships
Who could have predicted that relationships and dating products would be huge online? Well, they are!
Except for the lucky few whose love life is perfect, virtually everyone can be a customer for some kind of relationship product – either to help them find a new one or improve the one they already have!
There are basically four main types of products in the online dating market:
- Attracting men
- Attracting women
- Getting your ex back
- Saving your marriage
Along with these bigger categories, there are more niche products focused on improving sexual performance and technique, becoming better at text messaging, and various other facets of dating success.
8) Green Products & Alternative Energy
The category of green products and alternative energy includes both green physical products to buy, as well as digital plans for setting up a green situation at home.
A few examples include Backyard Revolution for solar panels, SEPTIFIX for septic tank treatment, Ground Power Generator for backup power, and Build a Container Home for building your own home from a shipping container.
Overall, this is a great area to target buyers who are handy, want to save money, and may be interested in going green or limiting their carbon footprint.
9) E-business and e-marketing
There are a LOT of different ways to make money online, and for each tactic or approach, there are countless people actually doing it. Some of those people choose to teach others how it’s done – thus, the booming e-business and e-marketing niche!
In a nutshell, e-business and e-marketing are categories for people who want to grow their current business income or start a new venture. There are many wildly successful products in this niche with step-by-step training on building or marketing an online business, tools to help you grow, and software or systems to solve a problem in your business.
10) Make Money Online and E-biz Niches
The next best niche we saw was in the make money online/e-business space.
During 2020, countless people sought out opportunities to make a living and were willing to learn new skills to find success online.
But it’s not just individuals who were interested in learning more about doing business online. As many brick-and-mortar shops found themselves closed or at reduced capacity, owners and executives had to transition their businesses to e-commerce if they wanted to survive.
(And then there’s tablet traffic, which barely budged the whole time!)
In addition, mobile had consistent jumps in cost per click (CPC) compared to desktop, but the clickthrough rate (CTR) was better on mobile, suggesting that people engage more with content on mobile than on desktop.
Of course, all of this will vary depending on your affiliate marketing niche – but it’s great to have this information in mind as you decide which affiliate marketing strategy to pursue!
Next Steps for Make Money Online Affiliates
So, what can you take away from this strong demand for make money online content?
Well, if you have an audience of online marketers, entrepreneurs, affiliates, etc., you have a solid angle for promoting all kinds of MMO and ebiz products, plus the assurance that there’s plenty of interest in these types of offers right now – and likely for the foreseeable future.
11) Home & Garden
Last but not least, we have the surprisingly robust home & garden category that includes three massive sub-niches: woodworking, pets, and plants. These are definitely more “niche” than some of the other categories in the list, but the people who are into woodworking or pets are REALLY into them!
Hopefully, this list of top affiliate marketing niches has opened your eyes to the possibilities of affiliate marketing!
If you’ve ever wondered whether affiliate marketing is worth it these days, I just went over 10 popular niches where affiliates are making real money every day.
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