Formerly known as Linkshare, Rakuten is one of the oldest affiliate networks in the game. Because Rakuten has been a trusted name in affiliate marketing for so long, it has been able to establish partnerships with some of the biggest brands in the world including Sephora, New Balance, and jetBlue.
Despite Rakuten’s impressive partner roster, it only has partnerships with around 1,000 merchants — which is far less than other competing networks.
Still, if you’re a small business or new to affiliate marketing, it may be advantageous to sign up with Rakuten so you can get access to affiliate offers from brands your audience recognizes.
Like many other affiliate networks, commission rates vary based on the product and what merchant it comes from.