If you’ve already created your website and published it, you can start promoting and optimizing it to increase visits and improve the user experience.
- Update your website: Websites are not books. Once published, they can still be updated. Make sure that you create new and relevant content when you have the chance and that you’re constantly updating the website. For example, imagine a restaurant’s website: if the menu changes, it should be reflected on the website as quickly as possible.
- Online positioning: To attract as much visitors as possible, you’ll have to further optimize your website’s SEO. This is not very complicated, but it requires time and work. Check out this guide for more information.
- Web analysis: Your efforts in online positioning (above point) will be useless if you don’t measure your website traffic. That’s how you’ll know whether it’s working or not. The most popular website analysis tool is Google Analytics. And it’s free!
- Of course, once you publish your website, you should register with Google Search Console to notify Google that your page exists and get information. Or at least send your website’s URL (address) to Google so that it can index it.
- Email Marketing: Another usual strategy, especially for businesses, is to send regular emails to its visitors not to lose contact. This is especially useful for online stores, small businesses, and bloggers. Email marketing is a science in itself. You can read this how-to guide to find more information on how to get started sending newsletters.
- Social media: Finally, most websites also have social media profiles (e.g. Facebook, Instagram, Twitter, LinkedIn, etc.) to be able to interact with their visitors (and potential visitors) outside of the website you’ve created. This works especially well for visual professionals, like illustrators, jewelers, or photographers.