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A good all-around builder with affordable prices

Wix is a popular drag-and-drop website builder that lets you create a Wix-branded site for free, or your own branded site for a price. After Squarespace, it’s the second-most popular all-purpose website builder, powering 1.9% of all websites.

How it works

To launch your Wix site, you first need to sign up for a free account. Then, Wix will ask you a few questions to simplify the website creation process. This is great because it means you get an experience that’s tailored specifically to you:

wix onboarding

Then, you can:

  • Let the WIX AI create a website for you (an especially unique feature). Basically, you’ll answer more questions, and then the AI will actually pick a template for you based on your answers.
  • Choose a template from the 800+ templates available, if you’d rather pick the template yourself.
wix templates

Ease of use and time investment

No matter whether you choose the WIX AI or your own template, you’ll eventually land in the Wix editor to finish out customizing your site.

The Wix editor gives you a great deal of control over your site, but it also feels significantly more overwhelming than Squarespace’s editor because it presents so many options at once.

If you’ve built a few websites before, you might like all those options. But if this is your first time using a website builder, you might struggle with the learning curve:

wix editor

If you want more functionality, you can add in 250+ apps from the Wix App Market.


Wix offers a limited free plan with Wix ads and a Wix subdomain. Paid plans with your own branding and no Wix ads start at $8.5 per month. But serious businesses should spring for the $17 per month plan, at a minimum.

Go to Wix


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