If you don’t want to use a free domain name (which looks quite ugly as it will have the name of another company in it), you need to purchase your own domain. This will then look like www.owndomain.com. Usually, it’s best to get the .com extension unless you are strictly operating in one country like Canada (.ca) or the UK (.co.uk). Of course, there are also many successful businesses that use one of the newer domain names like .me or .agency, for example.
There is no shortage of registrars that sell custom domain names. We mostly buy them at Namecheap as they are, well, pretty cheap but the differences are not that significant as they range from $9-18 per year.
But depending on where you build your website, you can get it also included in your website builder package. Wix, Weebly, and Jimdo, for example, all have the domain name included for free in the first year. The following years they charge slightly more than Namecheap, for example, but the added convenience of only having to deal with one company is normally worth it.
If you are using WordPress.org or build the website yourself, you will also need to organize your own web storage. This can be bought at the same place where you get your custom domain name from or at yet another specialized company like Siteground or WP Engine. But if you are only starting out, this won’t matter too much for now.
Let’s now look at an area that is closely connected to the domain name: