The term “influencer marketing” was coined to describe how brands use social media to reach and engage with influential individuals (such as celebrities or influencers) who have great reach.
As influencers gain more influence, they start to provide their own advice to the brand, resulting in more opportunities to spread the message and increase reach. It is also a great way to engage with your audience and generate sales. This helps brands increase their revenue and increase their brand value.
For example, Nike has used influencer marketing to market their products, and the company is now worth over $10 billion. Influencer marketing was recorded as the most important marketing tool of 2016.
If you know you way around social media and can engage people enough to build a large audience, then influencer marketing is a great digital marketing skill to consider.
What is an Influencer?
An Influencer, or as many of you might call them, a “Marketing Expert” or “Marketing Strategist”, is someone who is in the business of helping companies and brands reach a new, targeted market with targeted marketing. For the longest time, marketers (like most people) assumed that the way to go about marketing a product is by putting it in front of a large amount of people that are already interested in it. With the Internet, however, it’s possible for companies to reach a different type of audience: those who are not interested in what they’re selling, but do not mind being shown a few pictures of it in action.
To understand what an Influencer is, you first have to know who they are. This isn’t as difficult as you may think. Influencers are people with a specific, personal interest in a specific type of business or brand. Influencers tend to be known by these personal and often
Understanding your value as an influencer in the marketplace
You can see what’s working and what isn’t with a little research into your brand’s audience and your target audiences, as well as the keywords you’ll be targeting. With Google Trends and other analytics tools, you can get a sense of how your keywords are performing in comparison to your competition.
Use the keyword that’s trending in your field, and try to find phrases that are being searched for. For example, the keyword “social media” is trending right now in relation to your field. The keywords “social media marketing” and “social media promotion” also trend at the moment, so be aware of the phrases you’re targeting.
Be careful when using phrases that are too generic. The word “social media” can be used to describe your industry or your business, but you need to know if your consumers have specific questions about your brand.
How to determine the value of an influencer ?
You can then go back and see how your brand compares to your competitors and what the key factors that drive up or lower your brand’s influencer value. Here are three factors:
Follower counts:
The larger your followers, the more influence you have over your audience, so it pays to be on the top of that list.
Linking ability:
If you have a great link building strategy, you can use that to your advantage.
Understanding your audience
Understanding your audience as an influencer is the single most important step you can take to reach their demographic, to build a lasting relationship and to achieve a great conversion rate.
Why?
Influencers are highly influential people. They have an enormous impact on the way a site or product looks and feels to the reader. But the influencer doesn’t have to be a person, in order to be an effective source of information. In fact, many times, influencers are individuals who have built up a reputation by building trust and goodwill with their readers.
The key is knowing the person you’re talking to. That’s where the real power of being an influencer can be found. So who are the most influential people in your niche?
They may not be the most successful or the most talented writers on the planet, but they are people you can trust.
How to become a successful influencer and get more exposure ?
The most important step to becoming a very successful influencer and getting more exposure is knowing what you are doing. The first step is to identify what is important to your audience. When creating your content and planning your campaign, be sure to create a plan for your audience that allows them to see your work as a whole.
When you are creating your campaign, it is a good idea to think about the goals you want to achieve and how you plan to achieve those goals.
How can you help your followers achieve your goals?
- By connecting with your audience
- By creating a plan
